Job Overview:

The Mortgage Marketing Manager will be responsible for developing and executing marketing strategies to attract borrowers, support loan officers, and strengthen relationships with referral partners. This role requires a deep understanding of the mortgage industry, digital marketing, and lead generation strategies that drive loan origination growth.

Key Responsibilities:

Mortgage Lead Generation & Digital Marketing:

• Develop and implement marketing campaigns to generate high-quality mortgage leads for purchase and refinance loans.
• Manage Google Ads, Facebook/Instagram Ads, LinkedIn campaigns, and other paid media to increase brand awareness and lead conversion.
• Optimize SEO, landing pages, and content marketing to drive organic traffic and improve borrower engagement.
• Leverage email marketing, drip campaigns, and CRM strategies to nurture leads and improve conversion rates.

Loan Officer & Referral Partner Marketing Support:

• Create and manage marketing resources for loan officers, including flyers, email templates, co-branded materials, and social media content.
• Work with realtors, builders, financial advisors, and referral partners to develop co-branded marketing initiatives and strengthen business relationships.
• Organize and promote homebuyer seminars, agent training, and networking events to increase brand presence and referral opportunities.
• Implement personalized marketing strategies to support loan officers in increasing their production.

Content & Brand Development:

• Develop engaging content for blog posts, newsletters, social media, and video marketing to educate homebuyers and drive traffic.
• Manage company branding and ensure consistent messaging across all platforms, including the website, email marketing, and print materials.
• Craft compelling customer testimonials and success stories to build credibility and trust with potential borrowers.

Marketing Analytics & Performance Tracking:

• Monitor and analyze campaign performance metrics (lead conversion, cost per acquisition, ROI).
• Use tools like Google Analytics, HubSpot, Encompass, Total Expert, or other mortgage CRM platforms to optimize marketing efforts.
• Adjust strategies based on data insights to maximize lead quality and overall business impact.

Qualifications & Requirements:

• 3+ years of mortgage marketing experience or a strong background in marketing for lenders, brokers, or financial services.
• Knowledge of loan products, mortgage processes, and industry regulations.
• Proven expertise in lead generation, digital marketing, and social media strategies.
• Experience managing CRM platforms (Total Expert, Salesforce, Jungo, etc.) and marketing automation tools.
• Strong ability to create high-converting marketing content tailored to homebuyers and referral partners.
• Excellent communication, project management, and analytical skills.

Salary plus incentive. Total comp- 70-120k
 

Thank you for your interest! 

If your background aligns with our clients needs, one of our Recruiters will reach out. Please Check your spam folder and voicemail for messages from our recruiters.

Unfortunately due to high volumes of applicants, we may not be able  to respond to those who are not a fit.  If you do not hear from us regarding this application, please know we do appreciate your interest and encourage you to continue to keep an eye on our website for new opportunities.