Our client is seeking an experienced Marketing Manager to join their growing company. The Marketing Manager will manage the coordination and delivery of brand and marketing activities under the direction of senior management. This role is responsible for planning and coordinating the development and execution of marketing programs to drive awareness, consideration and purchase of the company's mortgage products and services.This role collaborates with senior management and outside agencies to develop marketing and advertising strategies and tactics to meet the company's goals for Mortgage product sales.
Duties & Responsibilities:
Support the development of marketing collateral, direct and print marketing campaigns as needed, value propositions, organizational design improvements and other activities as needed to positively impact both Marketing and Business goals.
Maintain close relationships with leaders to help identify business opportunities that improve revenue growth and competitive advantage
Responsible for developing and executing customer-focused campaigns and tactics that provide competitive advantage
Responsible for working with business partners within the company to enhance Online and Social marketing capabilities available to Business teams
Work with the media agency to optimize the media mix in campaigns to ensure integration between channels. Consider all channels of communication including: TV/video, radio, print, outdoor, direct mail, email, website, mobile, online media, statement inserts and messages, outbound telemarketing and inbound call center.
Participate in the development of marketing strategies to maximize opportunity in identified high-value segments.
Analyze program results, make recommendations for further improvement to senior leadership, and implement program enhancements.
Track, understand, and report on key marketing performance indicators on a regular basis
Collaborate with the Legal and Compliance departments to ensure all marketing campaigns and materials are in compliance.
Stay abreast of new marketing techniques and channels.
Monitor the competitive landscape and customer needs to identify threats to existing products as well as opportunities for future growth
Complete post-analyses of marketing programs to monitor effectiveness in meeting goals and to gather learnings to inform the development of future programs.
Required Education & Experience:
7+ years broad and integrated marketing experience in mortgage/private lending financial services
Knowledge of both traditional and digital mortgage marketing techniques
Strong project management, interpersonal and organizational skills and experience working cross-functionally with other teams
Proficient written and verbal communication skills